A/B Split testing allows you to test the following:
- Two different sender names
- Two different sender emails
- Two different subject lines two
- Two different email contents
To create an A/B split test, click on A/B Split Test during the campaign creation process. Under Campaign Information enter the different test subject lines, sender names and emails, and a different reply-to, if applicable.
Please Note: You cannot send an A/B split test to a group. You can only send an A/B split test to a Contact List.
To select the size of your test groups, click and move the slider until groups A and B are the size desired – 20% is the default for each A or B test as it leaves 60% of the list to receive the winning email, but this always depends on the size of the list.
To set the criteria for the “winner” of the two campaigns, you can choose between highest open rates or highest click rates. Set the length of the test period (or how long you’re willing to wait before the winning email gets selected) to be anywhere from 1 hour to 7 days.
As soon as that time period ends, whichever email is in the lead based on the criteria selected will be sent to the remaining portion of the list.
Use the Email Campaign Builder to build two different HTML and text versions (version A and version B) for your campaign.
You will also be able to export the results a PNG or raw HTML, and export the list activity as a CSV.
To view the progress of your campaign, access it under the Campaigns tab while the delivery is ongoing. This view will also let you select a winner manually before the time period is completed by clicking on Select a winner manually.
You can also suspend your campaign if it no longer applies to your recipients. This action will also allow you to edit the campaign and resume delivery at a later time.