To get started, add a custom field to your contact list:

  • Access the list you want to use

  • Click on Manage List Structure on the left-hand menu. You will see default fields already available (Contact ID, Email, Sign Up Date) which are created automatically by taking the information entered when a you signed up for your account. These cannot be removed or edited, as they are used by the system to track subscriber information.

  • To create a new field, click on Add A New Field

  • Depending on the field type, you will be able to name and select a field type:

    • Text - Names and other text info
    • Number - Phone numbers, age, etc.
    • Date - Birthday, anniversary, etc.

Once your custom field is created, it can be used as personalized content in your campaign. This can be included in either the subject line or the content.

To add personalized fields to your campaign, you can either add them manually or by using the drop-down menu in the editor.

Remember: If you are adding the tag manually, keep in mind that the tag needs to match the field name exactly.

"Hi [Name] Here is your weekly update!" 

would become:

"Hi John, Here is your weekly update!"

You can also use the [email] tag, which will take the recipient's email address and insert it into the campaign:

"You are receiving this email to the address [email] as requested." 

would become:

"You are receiving this email to the address email@domain.com as requested."

Note: Make sure that your fields contain data upon testing and delivery, otherwise the tag itself will show. You can also use fallback fields if no data is currently available.

##For advanced users - You can also work with our default merge tags, available through the Item drop down menu in the editor.