Must read!

And... action!
You spent less time skimming through the last email you opened than watching a television advertisement. In fact, you probably were able to read two...
Fri, 31 May, 2013 at 1:57 AM
Can I interest you in signing up?
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Opportunity arises each time ...
Fri, 31 May, 2013 at 1:57 AM
Do you mind?
Can you imagine what it would be like if someone sent you an email about something that no longer interests you? Or worse, something you never signe...
Fri, 31 May, 2013 at 1:58 AM
Glossary of Terms
Bounce: A message that doesn’t get delivered promptly, for reasons such as the email address being incorrect or no longer exists, the recipient’s mailbox ...
Fri, 31 May, 2013 at 1:58 AM
Got something to say?
The first step to take to discover if you’re on the right path is knowing what your destination is. There are three core aspects of the strategy beh...
Fri, 31 May, 2013 at 1:59 AM
Looking good
A good email design includes a mix of text and images, with important headlines, links and information in text form. TOP ▢ Logo: should be clickable a...
Fri, 31 May, 2013 at 1:59 AM
Read me!
Your sender name, subject line and preheader text are the key to getting subscribers to recognize and, ultimately, read your messages. WHO SENT THEM THE E...
Thu, 18 Apr, 2013 at 7:35 PM
Still relevant?
Email has been around since the Internet made its debut on CD’s that were mailed to you. Back when phone lines were used to connect to the World Wide Web....
Fri, 31 May, 2013 at 2:00 AM