Deliverability
Role-based email addresses (like admin@, help@, sales@) are addresses that are not associated with a particular person, but rather with a company, departm...
Fri, 31 May, 2013 at 1:50 AM
A bounce occurs when a campaign is not delivered to a recipient. A “soft” bounce is a temporary error that does not result in the removal of the recipien...
Sun, 21 Apr, 2013 at 12:42 PM
A feedback loop is a data feed set up by Internet service providers (ISP) which forwards complaints originating from their users back to the sender of the...
Fri, 31 May, 2013 at 1:51 AM
Spam traps are email addresses that may or may not exist and are used to judge your sender reputation.
The term “trap” refers to how these types of ...
Fri, 31 May, 2013 at 1:51 AM
As a sender, you’ll gradually acquire a reputation as you send messages over time. The combination of content, how often recipients flag your emails as ju...
Fri, 31 May, 2013 at 1:52 AM
The best contact list is one filled with recipients who’ve explicitly requested that you send them something, but there are many kinds of mailing lists us...
Fri, 31 May, 2013 at 1:53 AM
In order to meet the requirements of anti-spam legislation, you must include an unsubscribe link as part of your email content. If an unsubscribe link i...
Fri, 31 May, 2013 at 1:54 AM
In order to meet the requirements of anti-spam legislation, you must include a physical/street address as part of your email content. This address is used...
Fri, 31 May, 2013 at 1:54 AM
Many factors influence how long it takes for a campaign to be delivered, including list size, server speed and others. Progress indicators are available f...
Fri, 31 May, 2013 at 1:55 AM