A good email design includes a mix of text and images, with important headlines, links and information in text form.
TOP
▢ Logo: should be clickable and link back to your website.
▢ Short sentence: What’s in the email or prompt to show the images.
▢ Link to open email in a browser: [SHOWEMAIL]
CORE/PRIMARY MESSAGE
▢ Descriptive Title
▢ Subtitle (if necessary)
▢ Short paragraph of text, or bullet points with main features: no more than a few sentences; the email should redirect to a landing page where more comprehensive information can be found.
▢ Call to action: an image, button or text with a link that encourages people to go to a landing page or a physical action (like calling or visiting a brick and mortar building)
▢ Many, small images: Ideally clickable; all presenting alternate ("alt") text.
SECONDARY MESSAGE
▢ Additional offers and information: Should follow the basic content structure of the primary message. Can be divided by a horizontal line for visual appeal.
FOOTER:
▢ Your physical address
▢ Unsubscribe link [UNSUBSCRIBE]
RECOMMENDED CONTENT:
▢ Social Media toolbar
▢ A sentence reminding people where they signed up
▢ A reminder to show the images
▢ A lot of links to different locations
▢ Engage in conversations by asking questions
▢ If you have information like first name, personalize the content .